Let me tell you what happened last Tuesday at 11 PM.
A client sent me a voice note. She was crying.
Not because her business was failing. Her clients loved her work. She had a waitlist.
She was crying because she’d just spent three hours creating content (researching competitors, writing captions, designing graphics, scheduling posts) and when she finally hit “publish” on Instagram, she scrolled her feed and saw five other coaches posting almost the exact same thing.
“I feel like a robot,” she said. “Like I’m just copying everyone else. And the worst part? I don’t even know if any of this is working.”
She had 127 posts on her Instagram.
She’d been “consistent” for 8 months.
She’d followed every piece of advice the marketing gurus gave her.
And she had exactly three clients to show for it, all of whom came from word-of-mouth referrals, not from her content.
Her marketing wasn’t working. But not for the reason she thought.
Here’s What Nobody’s Telling You
The marketing advice you’re following wasn’t written for you.
It was written for the entrepreneur with zero caregiving responsibilities and a safety net, who can spend 3 hours “batch creating content” on a Sunday while you’re doing laundry, meal prepping, and trying to steal 20 minutes for yourself.
Who can hire a designer to “handle the visuals” while you’re Googling “how to make Canva not look like Canva.”
Who can experiment with their messaging without the sinking feeling that if this doesn’t work, you don’t know what you’ll do.
It was written for the entrepreneur who never has to think twice about showing up as themselves, who doesn’t stare at the caption box wondering if they should soften their opinion, hide their accent in the way they write, avoid mentioning their faith, code-switch their language, or craft the “I have it all together” version when the truth is you’re running on 4 hours of sleep.
It was written for the founder whose “work-life balance” means working 12-hour days, while you’re sneaking 20-minute work sessions between getting kids ready for school, checking on aging parents, making dinner, helping with homework, and collapsing at 9 PM feeling like you failed at both business AND motherhood.
And when you try to force-fit their system into YOUR life?
You don’t just fail at marketing.
You start to believe you’re failing at everything.
“Maybe I’m not creative enough.”
“Maybe everyone else just has something I don’t.”
“Maybe I should just give up and get a job.”
The Truth They Won’t Tell You
Your business skills aren’t broken.
Your expertise isn’t the problem.
Your creativity isn’t gone.
The system was never designed for you.
And here’s the real kicker: AI isn’t fixing this problem. It’s making it worse.
Because now everyone’s using the same ChatGPT prompts, creating the same generic content, sounding exactly the same, and wondering why nobody’s buying.
AI can’t fix a broken system. It just scales the brokenness faster.
I Know This Because I’ve Been Exactly Where You Are
When I moved to America and started building my business, I was told to hide my accent, downplay my heritage, and “Americanize” my approach to succeed.
“You’re alienating people,” they said.
So I tried. I softened my r’s. I stopped talking about Lebanon. I posted like everyone else.
And I watched my engagement drop. My sales stall. My soul shrink.
Because I wasn’t me anymore. I was a watered-down, generic version of someone they said would “work better.”
And I know you’ve been told to hide parts of your identity too.
Maybe it’s your faith. Your family structure. Your accent. Your neurodivergence. Your working-class roots. The fact that you’re a mother. The fact that you’re “too educated.” The fact that you’re going through something hard and you’re supposed to pretend you’re not.
So you edit yourself. Carefully. Constantly.
You write captions that feel… fine. Not true. Just fine.
You show up as the “appropriate” version of yourself.
And then you wonder why no one’s buying.
What I Discovered After 20+ Years of Research
After earning a Doctorate in Consumer Behavior and a post-grad in Digital Business Transformation, helping 2,000+ entrepreneurs across 15+ countries, and speaking on 4 TEDx stages and a Forbes stage, here’s what I learned:
The parts of your identity you’re hiding are the exact things your ideal client is searching for.
When I stopped hiding, when I let my Lebanese roots, my French education, my research background, my motherhood, my refusal to choose between wealth and life ALL show up: something shifted.
The right people found me.
Not because I was perfect. Because I was real.
Not because I had it all figured out. Because I had a SYSTEM that worked even when life didn’t cooperate.
My business didn’t just survive. It thrived.
And I built it working 4 hours a day. With kids. With cultural expectations pulling at me from three different directions. With every reason to “not have time.”
Because I stopped following their playbook and built my own.
Marketing Is Psychology, Not Magic
Here’s the part that might make some people uncomfortable:
I don’t believe in “manifesting” clients.
I don’t believe in “just putting it out there and trusting the universe.”
I don’t believe marketing is about “energy” or “alignment” or “being in your feminine flow.”
Marketing is PSYCHOLOGY.
It’s understanding how humans make decisions.
It’s building a SYSTEM that guides them from “Who are you?” to “I need to work with you.”
It’s STRATEGY. Not spirituality.
And if someone’s selling you anything else? They’re either lying to you, or they don’t understand what actually drives sales.
The 3-Part System That Actually Works
After two decades of research and working with thousands of entrepreneurs, I’ve distilled effective marketing down to three core components:
1. Offer Clarity
Your offer needs to solve ONE specific problem for ONE specific person. Not “I help everyone with everything.” But “I help service-based women entrepreneurs build marketing systems that convert—without burning out.”
The more specific your offer, the more your ideal client thinks, “Wait, is she talking to ME?”
2. Message Alignment
Your messaging needs to speak to where your client is RIGHT NOW—not where you wish they were, not where they’ll be after working with you, but their exact current pain.
This is where most entrepreneurs fail. They talk about the transformation (the destination) without acknowledging the struggle (where their client is standing right now).
3. Funnel Design
Your funnel is the psychological journey from “I don’t know you” to “Take my money.”
Most entrepreneurs skip steps. They go from awareness straight to sale without building trust, without addressing objections, without proving they understand the client’s reality.
A proper funnel respects the buyer’s decision-making process. It guides. It nurtures. It builds belief.
Why “Just Post More” Doesn’t Work
The gurus tell you to “just be consistent.”
But consistency without strategy is just noise.
Posting every day won’t help if:
- Your offer isn’t clear
- Your messaging doesn’t resonate
- Your funnel has leaks
- You’re trying to be someone you’re not
You don’t need more content. You need a marketing SYSTEM.
A system that:
- Works with 4 hours a week (not 40)
- Doesn’t require you to hide who you are
- Makes sales predictable (even when life isn’t)
- Respects your energy, your family, your reality
What Makes My Approach Different
I bring three things most marketing coaches don’t:
1. Academic Research
My Doctorate in Consumer Behavior means I understand the psychology behind why people buy. Not influencers theories. Not “what worked for me once.” Research-backed frameworks that predict human behavior.
2. Cultural Intelligence
I’ve built businesses across three continents—MENA, Europe, and the United States. I understand what it’s like to navigate different markets, different expectations, different cultural norms.
I don’t teach you to “Americanize” your approach or erase your identity. I teach you to leverage your cultural intelligence as your competitive advantage.
3. Anti-Burnout Methodology
I refuse to teach you systems that require you to work 80-hour weeks, post 5 times a day, or sacrifice your family for your business.
I teach you to build a business around your LIFE. Not the other way around.
The System You Actually Need
If you’re tired of:
- Following generic marketing advice that ignores your reality
- Posting consistently with nothing to show for it
- Hiding parts of your identity to “fit in”
- Wondering why everyone else seems to have it figured out
Then you need a different approach.
You need a marketing system designed FOR someone who:
- Has 4 hours a week, not 40
- Is juggling business and caregiving
- Brings complex cultural or personal identity to their work
- Refuses to choose between wealth and a life worth living
That’s exactly what I teach.
What Happens When You Get This Right
When you build a marketing system that actually fits your life, everything changes:
- You wake up to DMs saying “I’d love to work with you”
- You book clients without posting every single day
- You show up as yourself—fully—and attract the RIGHT people
- You build wealth without sacrificing your sanity
- You prove that you can be happy, smart, AND rich
Not because you worked harder.
Because you built smarter.
Your Next Step
If you’re ready to stop following a playbook that was never designed for you…
If you’re ready to build a marketing system that works WITH your life, not against it…
If you’re ready to finally show up as yourself and watch your business thrive because of it, not despite it…
I’m hosting a complimentary masterclass on Thursday, January 22nd at 10:00 AM MST.
[Convert More Clients Masterclass™]
In 90 minutes, we’ll build YOUR marketing system together—not theory, not inspiration, but a completed funnel plan you can start implementing immediately.
No replay. No recording. Show up live or miss out.
Because you don’t need another course to watch alone at midnight.
You need a system. And someone who gets it.
Let’s build your system together, one that honors ALL of you.
xo,
Rana
